SAN DIEGO, CA (January 26, 2012) – BillMyParents, Inc. (OTCQB: BMPI) (OTCBB: BMPI), the Responsible Teen Spending Company, announced today the appointment of Joe Proto as a new member of the Company’s Board of Directors, effective January 25, 2012.

A seasoned and successful senior executive and entrepreneur with three decades in the billing and payments industry, Mr. Proto is currently the Chairman and Chief Executive Officer of electronic billing company Transactis Inc. He founded REMITCO, a remittance processing company where he also served as President for 11 years, which was acquired in 2000 by First Data Corp. Mr. Proto also founded Financial Telesis (CashFlex), a payment processor to 65 of the top 100 banks in the U.S., which was acquired by CoreStates/Wachovia and is now a part of Wells Fargo. In 2004, Mr. Proto co-founded Windham Ventures, an investment company focusing on financial technology and life sciences companies, where he currently serves as a founding partner.

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1 Million Teachable Moments Delivered to SpendSmart Card Users and Their Families

SAN DIEGO, CA (January 18, 2012) – BillMyParents, (OTCQB: BMPI) (OTCBB: BMPI), , the Responsible Teen Spending Company, announced today that less than a year after product launch, over 1 million purchase alerts have been sent to customers using the BillMyParents SpendSmart MasterCard® card. The company’s prepaid card and service platform sends instant customized text and email alerts to parents and teens as purchases happen, providing insight into teen spending and actionable options to parents in real-time.

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Former President and Head of Wells Fargo Consumer Credit Cards joins BillMyParents’ executive team

SAN DIEGO, CA (October 3, 2011) – BillMyParents, (OTCQB: BMPI) (OTCBB: BMPI), creators of innovative payment solutions for teens and tweens, has appointed Michael R. McCoy the company’s new Chairman of the Board of Directors and Chief Executive Officer. Mr. McCoy, who most recently served as the President and Head of Wells Fargo Consumer Credit Cards, succeeds Interim CEO Mark Sandson. This appointment is the result of an extensive search for the ideal leader to take the BillMyParents flagship product, the reloadable prepaid card offering (aka the BillMyParents SpendSmart Card), to a position of recognized leadership in the teen and tween payments industry.

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SAN DIEGO, CA (September 26, 2011) – Leading teen spending solutions provider BillMyParents (OTCQB: BMPI) (OTCBB: BMPI) and MasterCard Worldwide have launched a new campaign designed to educate parents about the benefits of prepaid cards for teens.

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Launch of humorous but informative “Anti-Green Movement” is well received by influential network of women bloggers

SAN DIEGO, CA (August 11, 2011) – BillMyParents (OTCQB: BMPI) (OTCBB: BMPI), leaders in the teen prepaid card space, debuted their new, high-impact marketing campaign – the Anti-Green Movement – at the 7th annual BlogHer conference last weekend at the San Diego convention center. BlogHer attracted 3,600 women bloggers who gathered to attend social media-related sessions, panels and networking events, as well as an Expo where household-name consumer brands promoted their newest products. The launch of the BillMyParents’ Anti-Green Movement at BlogHer is part of a comprehensive new marketing campaign that will extend through the end of the year, span multiple consumer channels, and is expected to expose the BillMyParents brand to tens of millions of consumers.

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SAN DIEGO, CA (July 21, 2011) – BillMyParents (OTCQB: BMPI), innovator of the reloadable Spend Smart prepaid card, announced today that Evan Jones has been appointed Vice President of Marketing. Jones will continue to lead BillMyParents programs designed to prominently position the brand and product offering with parents, teens and young adults. Under his direction, BillMyParents will transition to the next phase in its multi-million dollar marketing campaign with attention-winning initiatives launching in the coming weeks.

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SAN DIEGO, CA (July 12, 2011) – BillMyParents (OTCQB: BMPI) announced a significant traffic increase to their website in the past 90 days. Management believes the ten-fold increase to be the result of their recent launch of its multi-platform marketing campaign. Unique visitors per month have gone from tens of thousands in Q1 of 2011 to over 600,000 in June 2011.

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SAN DIEGO, CA–(Marketwire – Jun 10, 2011) – Socialwise, Inc. (OTCQB: SCLW) (OTCBB: SCLW) announced today that effective Monday, June 13, 2011, it is changing its corporate name to BillMyParents, Inc. Accordingly, the ticker symbol of the company will become (OTCQB: BMPI) (OTCBB: BMPI).

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Isaac Blech Joins Socialwise Board of Directors

SAN DIEGO,CA–(Marketwire – March 10, 2011) – The management of BillMyParents, the teen payments solutions brand from Socialwise, Inc. (OTCBB: SCLW), is pleased to announce the appointment of Isaac Blech to the company’s Board of Directors. Currently serving as a member of the Strategic Advisory Board for Medgenics, Inc. and the Board of Directors of ContraFect Corporation, Mr. Blech joins fellow Socialwise Board members Mark Sandson, Chris Nicolaidis and Chairman Jim Collas.

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BillMyParents Launches Website Redesign, Triples Traffic

SAN DIEGO (March 2, 2011) – Socialwise, Inc.’s (OTCBB: SCLW) teen payments solutions brand BillMyParents has launched a newly redesigned website and tripled its monthly unique visitors. Combined with a national direct response online ad campaign introducing parents to the benefits of BillMyParents, the new site provides easier consumer interaction, and traffic has increased to over 90,000 unique visitors per month.

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