SAN DIEGO, CA (July 12, 2011) – BillMyParents (OTCQB: BMPI) announced a significant traffic increase to their website in the past 90 days. Management believes the ten-fold increase to be the result of their recent launch of its multi-platform marketing campaign. Unique visitors per month have gone from tens of thousands in Q1 of 2011 to over 600,000 in June 2011.

“We are about to move to the next phase of this massive marketing push,” commented Mark Sandson, Interim CEO of BillMyParents. “Our site traffic and card sign-up increases in the last three months provide evidence that we have the right mix of brand awareness and direct response marketing initiatives – and that they are propelling us forward in the right direction.”

BillMyParents kicked off the large-scale marketing push with integrated event branding, digital ads and their first national television commercial during the first live ESPN broadcast of BMP brand ambassador Rob Dyrdek’s Street League Skateboarding Series in May. The official currency sponsor of the annual 4-part series, BillMyParents was also prominently integrated into a May 2011 episode of the hit MTV reality show, “Rob Dyrdek’s Fantasy Factory,” reaching millions of viewers.

Additional major marketing programs will be announced in the coming weeks, including focused awareness in the crucial parenting demographic.

For more information, please visit: www.billmyparents.com

About BillMyParents

BillMyParents provides payments solutions targeted to teens, young adults and their parents. Our solutions facilitate the communication between parents and young people and teach them financial responsibility. Follow us on www.facebook.com/BillMyParents. For more information: www.billmyparents.com.